There are more and more successful cases with the use of 3D technologies in e-commerce. The use of visualizations and interactive AR and VR widgets helps furniture businesses reduce the number of returns, increase engagement, and increase sales online. Here are two interesting examples:
Dutch brand fatboy, known for its furniture in the form of giant cushions, and Swedish IKEA integrated visualization and AR-widgets that allow you "try on" 3D models of furniture and decor in your interior before buying.
The interactive capabilities of the IKEA Place app brought the company a 43% increase in online sales, and the engagement of the fatboy audience who tried the augmented reality masks on Snapchat was 3000% higher compared to other channels.
Interactive product presentation, whether it's a smartphone or a baby stroller, sneakers or a desk lamp, guarantees increased conversions. This is confirmed by Svyaznoy's A/B testing: adding a 3D overview to a product card provided a tangible 7% increase in conversions, and the best results were for products in the above-average segment.
However, due to the lack of quick and easy tools for creating 3D in online stores is still a rarity.
There are several companies on the Russian market that offer businesses effective and easy-to-use 3D solutions.
We at Immersivo, one of these companies, have recently finished working on a new product - an online configurator.
The 3D Configurator from Immersivo takes the fear of 3D technology out of the furniture business, making the process of its integration clear and fast. The new development combines three Immersivo products: 3D modeling, augmented reality widget, and visualization.
The ability to look at a product from all angles, interact with it, change color and consider texture gives the customer a comprehensive view of the product and its functionality and generally makes online shopping more fun and easier.
For manufacturers, the benefits of implementing the configurator are even greater:
The Configurator functionality allows manufacturers to show their products in every detail:
The configurator makes the customer experience truly memorable and improves several marketing metrics at once: from engagement to fewer returns. Therefore, the results from its integration will be more impressive than from the use of 3D tools separately from each other.
Learn more about the Configurator and order integration here.